My role on this project for Absolut Vodka was to create a series of interactive augmented reality concepts to introduce Absolut's new brand ambassadors - the cocktail personas, as shown in their video promotional video below, which provides some helpful context to this campaign. The client loved the ideas of meet and greet in your own environment and the cocktail recipe cards and cocktail shaker game concept. My concepts were designed to be adaptable to introduce new cocktails and new game ideas throughout the campaign.
Customers begin their augmented reality experiences primarily through three key entry points. In-store Point of Sale display, Online and digital and TV and Print placements
Interactive gaming concepts to win prizes
Secondary options for client to create entry points for the user to scan the QR code.
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