As lead designer for the Big Feastival social media campaign, it was my responsibility to meet with the client, understand the campaign needs and produce all content for the event. The existing brand guidelines for Big Feastival had a huge range of fonts, colours and vector elements. Although this range gave the brand flexibility, it also resulted in a mixed output of styles during the social campaign. The client's main goal was ticket sales, but they wanted to highlight family fun, high quality entertainment and great food. To assist the team with their campaign, I created a digital toolkit of assets and a set of templates. In addition, I edited video, created animations and static imagery for the event.
