Working with the Color Run social media campaign team, it was my responsibility understand the campaign's limited budget and the need for more of an organic design support role. I used existing video and photo assets from the client to create lots of organic content for the event. The Color Run team had no brand guidelines for the event. They had a campaign concept, The Superhero Tour and a loose framework of illustrative styles which I drew upon in creating content for their team. I created a wide range of ideas for content for The Color Run team including video, copywriting, animations and photography treatments and artwork.
This project work here is currently being up prepared for upload