An augmented reality mobile gaming experience for Dan Murphy's.
This 'Know your Sip' challenge is a game for the Australian Liquor megastore. The challenge tests the audience's knowledge of wine and beer. The client loved the concept, as it is so adaptable for the client. One requirement for the client was a game concept where content could be updated periodically, which was achieved here with the ability for the client to update the game with new questions. The drinking game was an instant success, due to the simple mechanic which is fun and easy to play, whilst out-socialising at dinner or in the pub with friends. The design is clean and with bold block colours and the cards placed at an angle keeps the illusion of appearing in the real world environment. 
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