As lead designer for the Hampton Court Festival marketing campaign, it was my responsibility to meet with the client, understand the campaign needs and produce all content for the event. The campaign had no brand guidelines, so I took influence from artwork produced by the venue. The client's main goal was ticket sales, and they wished to focus on talent appearing at the event. The style was kept corporate and simple to stay in-line with the venue branding. I did try some attempts to stretch the visual identity to a more youthful creative, see bottom of this page, but the client decided to stay safe.