Honeycomb cereal brand was recently relaunched to the public after being discontinued in the 1970's. The client wished to reinvigorate the brand for their new campaign relaunch and bring some new ideas and modern technology to their audience. My role was to create a Honeycomb interactive 'hub of fun' and games with the key idea of encouraging children to be achievers and to "Be Bigger". At my start point the Company had created two new TV spots featuring their new face of the brand, Terry Cruz, with their strap line "Bee Bigger".
I created ideas and concepts around collecting badges, receiving encouragement and playing games. The client was very happy with the results, which proved to be popular with their audience and helped build a whole new audience for the brand.
I created ideas and concepts around collecting badges, receiving encouragement and playing games. The client was very happy with the results, which proved to be popular with their audience and helped build a whole new audience for the brand.
