I created the below creative for the cinema release of Inception, the ad unit Takeover was launched on the Yahoo home page and opens up into an interactive microsite of rich media movie content. The spinning top graphic was an iconic symbol in the movie, so it played a key role in attracting people to expand the ad placement, revealing the full interactive experience. This ad placement had a record number of click-throughs to the inception website and the engagement numbers on the Yahoo home page were enormous.