The King Tut Exhibition campaign was the launch of a 10 year around the world tour starting in Los Angeles before moving to Paris and London. In my role as lead designer on this campaign I produced a set of Digital brand Guidelines and a toolkit of social media assets to give to the New York team of junior designers the materials they needed to roll out the L.A launch of the campaign. The toolkit consisted of guidelines and design ideas for creating digital advertising, social posts , video edits. image treatments, email, web design and animations. The launch was a sell out event in L.A and proved very successful on digital platforms with huge engagement numbers. My role continued later working on the Paris campaign where many successful creative elements were repurposed for that event.
Design storyboard for a Takeover on LA Times website for the Los Angeles event..
Email design for desktop and mobile
Homepage design concept for the King Tut ticket sales microsite
Ticket purchasing page design for the King Tut ticket sales microsite
