For the launch campaign for the Lego Dimensions game, I created a Digital Toolkit. This was a complex project which required a lot of detail and interactive elements in each creative. The campaign had a full suite of creative output to cover all digital formats from lightweight GDN banners to rich media expandables and digital out of home. All creatives were storyboarded and had a variety of rich media content included. The complexity of this project was the number of main characters featured and also the different release dates.
