I was lead designer for the Live to Tri marketing campaign, I met with the client, and understood the campaign had no brand guidelines and very little budget. This resulted in the campaign having quite a limited creative output. The client's main goal was ticket sales, and they wished to focus on the three athletic skills that are part of the event. The creation of a set of social assets was my main task with video editing and static image treatments produced for both UK events in London and Blenheim.
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