For the launch campaign for the NBA17 game, I created a Digital Toolkit. A set of assets which included digital advertising, social and video creative. The campaign had an enormous amount of creative output to cover the offers the client wanted to use to incentivise early pre-orders. Plus the campaign also had a number of different routes, from player focused to luxury legend pack. This resulted in a huge number of creatives with a lot of detailed content over multiple frames. All creatives were storyboarded before coding.
