As lead designer for the marketing campaign for the Solheim Cup Event, it was my responsibility to meet with the client to get a better understanding of their goals and requirements for their event. The campaign required a lot of concepts and ideas to be produced in the build up to the event. The main goal was ticket sales, but the client wanted to focus upon pushing the rivalry aspects of this event and bring awareness to the big personalties and players in a sport which doesn't get too much media attention.
