I worked autonomously on this event campaign, and dealt directly with the client to ascertain their needs for this digitally focused campaign for the Speedmachine. Speedmachine was a new event, a Motor Racing music festival weekend.

The campaign was entirely driven online via social channels and needed to achieve two main goals. The first was brand awareness, as Speedmachine was a new brand in the event space, combining an existing motor race championship with a music festival weekend. The second goal was to drive sales.  For this campaign I created a number of short graphic video teasers, countdowns, call outs and graphics and both static and motion format for the brand's social channels which helped successfully drive sales and awareness. I also created a main short video promotion, (see above), which was adapted and screened on Channel 4 television during their coverage of motor racing events.
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