I worked autonomously on this event campaign, and dealt directly with the client to ascertain their needs for this digitally focused campaign for the Speedmachine. Speedmachine was a new event, a Motor Racing music festival weekend.
The campaign was entirely driven online via social channels and needed to achieve two main goals. The first was brand awareness, as Speedmachine was a new brand in the event space, combining an existing motor race championship with a music festival weekend. The second goal was to drive sales. For this campaign I created a number of short graphic video teasers, countdowns, call outs and graphics and both static and motion format for the brand's social channels which helped successfully drive sales and awareness. I also created a main short video promotion, (see above), which was adapted and screened on Channel 4 television during their coverage of motor racing events.
The campaign was entirely driven online via social channels and needed to achieve two main goals. The first was brand awareness, as Speedmachine was a new brand in the event space, combining an existing motor race championship with a music festival weekend. The second goal was to drive sales. For this campaign I created a number of short graphic video teasers, countdowns, call outs and graphics and both static and motion format for the brand's social channels which helped successfully drive sales and awareness. I also created a main short video promotion, (see above), which was adapted and screened on Channel 4 television during their coverage of motor racing events.
