My role on the Rediscover Sprite campaign was as lead designer and art director. The campaign covered multiple channels across social and digital advertising and produced a vast amount of creative. The flagship piece of creative for this project was the Rediscover App, the App let users generate their own branded Sprite content and share with their friends. The app enabled the users to share messages, pictures or video songs. The style and messaging for the campaign was refreshing, cool and modern and attracted a fun audience who participated in this successful brand relaunch campaign. The client was very happy with the high levels of engagement on the app and the buzz it created for Sprite.
