For the launch campaign for the Lego Star Wars game, I created a Digital Toolkit. This was a complex project which required a lot of detail and interactive elements in each creative. The campaign had a full suite of creative output to cover all digital formats from lightweight GDN banners to rich media expandables and digital out of home. All creatives were storyboarded and had a variety of rich media content included. The complexity of this project was the number of main characters featured and campaign produced two routes, one for the Standard Edition and one for the Deluxe Edition
