A number of augmented reality concepts were provided to Cupcake Vineyards to help promote their wine brand to their audience. The client required content to be both fun and educational. The ideas needed to inform potential customers of their wide range of wines, but also offer incentives to customers and chances to win prizes.
The company CEO was willing to be filmed for the final concept, which greatly helped bring a personal touch to her brand. She introduced her products and helped define which wines were perfect for which occasions. The client loved the idea of adding an interactive quiz in the experience and serving suggestions for each wine. The final concepts went live and had great engagement for the client. Cupcake experienced increased traffic to their website, increased purchases and a valuable connection with their customers.
The company CEO was willing to be filmed for the final concept, which greatly helped bring a personal touch to her brand. She introduced her products and helped define which wines were perfect for which occasions. The client loved the idea of adding an interactive quiz in the experience and serving suggestions for each wine. The final concepts went live and had great engagement for the client. Cupcake experienced increased traffic to their website, increased purchases and a valuable connection with their customers.
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