For the launch campaign for the X-Com 2 game, I created a Digital Toolkit. A set of assets which included digital advertising, social and video creative. The key concept for this campaign was finding a suitable way to transition between the alien image created from faces to the same image created from skulls. The disruptive style of the glitches worked effectively to show the dark themes behind the game. Over 20 ad placements were created for this project, all were initially created as storyboards for client approval.
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